Introducing Journeys: automated push notification sequences

One-off broadcasts are easy. The hard part is the right message at the right moment, repeatedly, without hand-wiring cron jobs. That's what Journeys does.

What a Journey is

A Journey is a sequence of steps a subscriber moves through: send push → wait → branch on a condition → send again. You build it visually; the engine runs it.

Triggers

• Tag/segment entry — a subscriber gets a tag and enters the flow.
• RSS — a new feed item kicks off a send.
• Conversion events — react to in-app actions you report via the API.

Step types

• Send push with full templating and personalization.
• Wait a fixed delay before the next step.
• Condition — branch on tags or prior engagement.
• A/B split — test variants inside the flow.

Email and SMS steps are on the roadmap; today Journeys are push-first. Build your first one from the Journeys section of the console.